Event marketing & ticketing: strategy development and execution.
Challenge
With relatively few spectators seats available due to the venue of choice, ticket sales were not too much of a worry.
The focused shifted to harnessing this world class para sport event to showcase the sporting prowess of the athletes and promote the inclusivity of swimming.
After supporting this event in 2019, Nasima was delighted to return with the GTA team to lead the marketing and media operations.
With a clear remit to ensure a packed venue for every session, we lead the creation of an eyecatching event brand, and created compelling content to drive awareness of Paralympic swimming before seamlessly managing all media operations and ticketing during the event.
How GTA supported
Through compelling storytelling & captivating content creation, we aimed to inspire people of all abilities to engage with the sport on many levels.
Content focused on athlete stories and the joy of swimming, promoted the accessibility of the venue and the city, and showcased opportunities for disabled people in Manchester to get in the water via our social impact partners.
Led the creative tender process and appointing Bert to deliver an eye catching brand identity and platform #theplaceforgreatness
Developed of the ticketing strategy working closely with SEE Tickets.
Created and delivered of the marketing strategy
Engagement with event stakeholders UK Sport, British Swimming, World Para Swimming, Better and MCR Active to maximise all channels
Creation of branded video and social content for use by all partners on their digital channels
Managed outdoor advertising campaigns across Manchester and social media
Sourced branded event merchanise inc gifts for athletes and volunteers
Creation of a crisis communications handbook and procedure (just in case)
Management of all in-event media operations: mixed zone, media centre, tribune, event photographer, photo/film spots on the field of play
Results achieved
Over 4100 tickets sold across 7 days of competition
NET Revenue target exceeded by 55%
“It’s been a pleasure to work with Nas and the Get the Affect team on the Manchester 2023 Allianz Para Swimming World Championships following our work together on the same event in London 2019. Get the Affect really live and breathe collaboration, whether that’s with the organising team or the wider event stakeholders and partners and you can rely on them to be part of the team in every sense. Nas is hardworking and flexible and I could completely trust that everything was in hand from a marketing and communications perspective whilst enjoying our regular catch ups and planning sessions. Get the Affect achieved fantastic results for the Championships, really taking it to the next level with a vibrant brand, successful ticketing strategy, engaging content creation and smooth on the day media operation. Thank you Nas and team!”
Katie Chapman, Event Director
