Media relations, influencer engagement and issues management: Driving awareness and coverage
How GTA supported
Responsible for ALL media relations activity pre, during and post event annually, we drive drive awareness and registrations.
We also recruit celebrity, influencer and media runners, organize the VIP experience and lead on crisis and issues management.
Content creation including identification of inspirational runner case studies
·Negotiated and hosted the pre-race VIP experiences at Haymarket London
Charity partner and event stakeholder engagement in the months proceeding the event to provide regular updates
Management of race day media activities at start/finish line plus management of all interview/photography/videography capture
·Crisis communications plan and on-the-day issues management from event control
Introduction
GTA has been retained as marcomms agency to the iconic London Landmarks Half Marathon since 2021.
2025 was the biggest-ever LLHM with over 20,000 runners taking part and over £16 million raised for charity. Promoting the inclusivity and accessibility of both running and the event is a key priority and year on year the diversity of those who participate continues to broaden.
With our continued support, LLHM is now firmly on the map as THE must-run half marathon.
2025 Results
Over 600 pieces of media coverage with a collective reach of over 7 billion
Influencer reach of 8.2million on social
TV coverage on primetime national daytime show ITV’s Loose Women This Morning
BBC London TV and ITV London news
6 Radio pieces including BBC Radio 2, Virgin, Heart. Talksport and Capital
38 media participants
Dame Kelly Holmes. Traitors star Harry Clarke and singer Alexandra Burke led the charge for the celebrity runners
