Introduction
After an initial project to support the Great North Run in 2024, GTA was appointed to provide ongoing PR support services across the Great Run Series of event across 2025.
First up was the Great Manchester Run which combines both elite and mass participation events across half marathon and 10K distances, and is broadcast live on the BBC.
Great Manchester Run - PR Success
How GTA Supported
Recruitment of media and influencer runners to guarantee media support for the event inc. re-establishing a lapsed relationship with the Manchester Evening News
Ongoing proactive media relations event news pieces inc Olympian Keely Hodgkinson as race starter, celebrity runners and inspiring everyday runner stories
Celebrity runner recruitment inc, Gorka Marquez, Peter Hook and stars of Corrie, and maximisation of their involvement to drive coverage
Organisation of pre-event press call and content opportunity with celebrities, elite athletes and local runners to generate pre-race excitement
Identification and placement of a raft of human interest stories to showcase the inclusivity of running across the city
One the ground media operations across the weekend inc liaison with BBC for live show content and managing press pack at start and finish on race day
Results achieved
Over 120 pieces of coverage with a reach of 404million
Profile features on BBC Breakfast and BBC Morning Live
Repeat coverage from BBC North West News and BBC Radio Manchester
