Event marketing
Introduction
Assuming role pf event marketing lead for this annual ‘Wimbledon’ of Badminton, GTA were brought onboard 5 months out from event with the sole focus on achieving revenue and filling the venue.
How GTA supported
Partnership identification, development and execution
Stakeholder engagement to maximise all opportunities inc Visit Birmingham, Birmingham City Council, Team GB and UK Sport
Management of digital marketing agency to deliver targeted campaigns and ROI
Media buying for OOH, print and online
Development of ‘tickets for good’ initiative to fill quieter sessions
Results achieved
Revenue target achieved
Over 37,000 tickets sold
Revenue yield per ticket up £5.85 yoy
4M reach on OOH / 1M reach via media spend
Digital ROAS 5.3 / 2.5M impressions / 41K clicks
“Nas was able to bring her extensive event experience to unearth opportunities, build partnerships and challenge our team’s thinking and planning so that no stone was left unturned. Her ability to work independently to get things done ensured we moved at pace, always with an eye on achieving the commercial objectives. Nas hit the ground running, quickly integrating into the wider team, which was just what we needed, and I have no doubt this contributed to our success this year.”
Mark Bradley, Head of Marketing, Communications and Engagement Badminton England
