Lacuna Sports: Celebrating Cricket at SOOOLDN

When Lacuna Sports asked us whether they should commit to the SOOO LDN store on Regent Street, it was a no brainer!

We knew it had the potential to be more than a retail space for their female cricket wear range. This was an opportunity to drive real momentum and profile for women’s cricket, and position Lacuna right at the heart of it.

We built a comms plan to drive awareness, pull in new audiences, and ensure Lacuna’s presence lived beyond the pop-up. The result? Skyrocketing engagement on socials, clear brand buzz, and a strong positioning reaffirming them as the UK’s leading brand in female cricket apparel.

With The Hundred competition kicking off in August, timing couldn’t be better. We’re busy beavering away to curate a series of in-store activations that champion women’s cricket, inspire the next generation, and turn SOOO LDN into a must-visit destination for cricket fans, players, and changemakers.

The Summer Innings:Celebrating Cricket - play starts Monday 4th August. at 245 Regent Street. See you there!

Follow @lacunasportUK and @SooLDN on Instagram for regular updates and how you can depart of the summer of cricket at SOOOLDN with Lacuna.

Lacuna Sports Union Jack Cricket Shorts - available exclusively in-store at SOOO LDN or online at https://lacunasports.co.uk/en/shop/bottoms/union-jack-shorts/