Creating Compelling Content for Prem Rugby

Rugby makes them braver, fitter, happier, more resilient, more determined and confident - a powerful message we have brought to life to inspire young people to play for Premiership Rugby’s Project Rugby participation programme since it launched.

Yet Rugby is still low priority when it comes to state school sports curriculum despite these proven outcomes.

Our challenge? Create standout content that grabs attention of senior school aged children and teachers and drives schools to act by trialling rugby to gauge interest to play the sport regularly.

Our video-led campaign was rooted in authenticity - filming real pupils in real school settings, breaking down barriers to play and showcasing how inclusive, fun, and life-changing non-contact rugby can be.

With smart storytelling, strong graphics, and a clear call to action, the content hit home. Schools across the country are now enquiring to run sessions with their local Premiership Rugby clubs - many introducing the sport for the very first time.

As Alfie Cunningham, Head of PE at Oasis Academy Brislington, puts it:
"Project Rugby has inspired me to grow the sport at our school. The positive changes in the children who play are remarkable."

From sparking inter-school fixtures to shifting perceptions of the game, GTA created more than just content - we help delivered impact!

Rugby Made Me Do It schools promo video