Crisis communications and issues management
Introduction
From alleged course cutting by runners, inappropriate behaviour to course incidents and seriously ill participants, Nasima has provide crisis communications and issues management support for The London Landmarks Half Marathon since 2021.
A essential business support, Nasima provides reassuring specialist communications counsel when things were far from normal, helping to protect and maintain a reputation and image of both the event and it’s organiser, Tommys.
How GTA supports
Creation of a crisis and issues communications handling procedure/handbook and establishment of crisis comms team
Strategic guidance for the senior team on appropriate responses to situations as they arise throughout the year
Pre-preparation of statements in preparation for any eventuality
Organising media training for the senior team
24:7 on-call contact as a member of the crisis comms team during event weekend
Attendance in event control on race day providing comms as live situations arise
Liaison with the media as appropriate including the creation of press statements