How GTA supported

Priority was given to engaging the Taekwondo community to return to watching the sport they love. Content zoned in on the top British talent competing - come and watch your heroes - GB and British Taekwondo channels were prioritised, these audiences used to build our digital campaigns whilst the ticketing strategy offered priority access to the best seats.

• Development of brand identity taken through every element of the event, liaison with sports presentation and broadcast partners on content to ensure consistent tone and brand

• Managing tender and appointment of ticketing partner for the 3 events, setting ticket prices and monitoring performance

• Creation of marketing strategy and all marketing assets to drive awareness and ticketing sales

• Management of digital marketing campaigns including creation of newsletter and database

• Liaison with event stakeholders UK Sport, GB, British and European Taekwondo teams, Manchester City Council and GLL to maximise all available channels

• Creation of seat fill programme and liaision with MCC on community engagement

• Member of LOC with regular reporting on progress to stakeholder board, and budget management with MCC

• In-event management of all media zones/activity and media accreditation, on-call media manager and crisis comms lead