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    <loc>https://www.gettheaffect.co.uk/news/looking-back-on-2025</loc>
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    <lastmod>2025-12-19</lastmod>
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      <image:title>what's new - Looking Back on 2025 - Make it stand out</image:title>
      <image:caption>January – GTA Gets Moving We hit the year with a bang with planning a plenty across all our clients. Knowing we had a busy 12 months ahead we prioritised our own health and well-being, kick starting healthy habits which kept us fit and focused all year.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea87f4854e6b96c3d664c90/1766076702629-AZK3A6MV3IK4OZ3V6SB2/Aug+Breaking+on+streets+of+Manchester.jpg</image:loc>
      <image:title>what's new - Looking Back on 2025 - Make it stand out</image:title>
      <image:caption>August – UK B-Boy Championships take Manchester by storm With just three weeks to go, we were called on to support the UK B-Boy Championships World Championships. Swinging into action we secured strategic media partnerships and created a Breaking pop-up in Manchester city centre. The result: BBC North West Tonight, BBC Radio Manchester and Hits Radio, Manchester Evening News and a striking picture story in The Times.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea87f4854e6b96c3d664c90/fd4d0c7b-75cb-45f2-8905-003bac3a4461/Welcome.jpg</image:loc>
      <image:title>what's new - Looking Back on 2025 - Make it stand out</image:title>
      <image:caption>December – Shaping the 2026 Laureus Sports Awards We’re closing the year by starting work on the Laureus Sports Awards 2026. Helping create and shape the UK Nominations Panel, key sports media who have the vital role in determining the nominees for the most prestigious celebration of sporting excellence.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea87f4854e6b96c3d664c90/1766077449414-QB4MZYQV8Y8Z1RUUT15I/June%2BVassos%2BGNS%2BPHOTO-2025-06-14-19-38-05.jpg</image:loc>
      <image:title>what's new - Looking Back on 2025 - Make it stand out</image:title>
      <image:caption>June – Making waves at the Great North Swim We made a splash in our first year supporting this event by persuading Virgin Radio’s Vassos Alexander to take on this MUST SWIM event for open-water enthusiasts.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea87f4854e6b96c3d664c90/d472a7d0-3dbc-4e62-9302-9a803ab6cab0/March+YAE24-Event_Images-10.jpg</image:loc>
      <image:title>what's new - Looking Back on 2025 - Make it stand out</image:title>
      <image:caption>March – Full house at the Yonex All England Badminton GTA supported badminton’s flagship tournament to hit revenue targets and pack out the arena. By segmenting audiences and engaging Birmingham’s multicultural communities, we delivered a blend of digital marketing, OOH and partnerships.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea87f4854e6b96c3d664c90/1766076689589-7HE3PBTV8ZTAENJ3GIPO/LLHM-13.jpg</image:loc>
      <image:title>what's new - Looking Back on 2025 - Make it stand out</image:title>
      <image:caption>April – London Landmarks Half Marathon takes over the capital An annual highlight that never disappoints. This year’s highlights included Nas live on Heart FM’s breakfast show trying to persuade presenter Jamie Theakston to lace up his trainers!</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea87f4854e6b96c3d664c90/1766077313160-I4Z7ZV75N4NVRQM9JNJR/IMG_1460.jpg</image:loc>
      <image:title>what's new - Looking Back on 2025 - Make it stand out</image:title>
      <image:caption>September – Racing Dame Kelly Holmes at the Great North Run This year’s Great North Run delivered unforgettable moments – from crack of dawn filming with BBC Breakfast to Dame Kelly Holmes racing up the motorway slip road for a live TV interview, to managing the media pack at the finish eager to speak to Eilish McColgan to chaperoning Tommy Fury and his film crew  -  the world’s most iconic half marathon never disappoints.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea87f4854e6b96c3d664c90/1766077549586-Q6RIKB3Y0CTUQPE2YB8I/PREM_RUGBY_170724_EDITED__010.jpg</image:loc>
      <image:title>what's new - Looking Back on 2025 - Make it stand out</image:title>
      <image:caption>February – PREM Rugby: Rugby Made Me Do It We created Rugby Made Me Do It, a video-led campaign showing how rugby makes young people braver, fitter, happier and more resilient to help PREM rugby community teams engaged schools and teachers nationwide and inspire more young players to get involved.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea87f4854e6b96c3d664c90/1766076675191-I8P86SAKFQAX0D46NB5T/Nov+ISPO+Grow+the+Outdoor+Sports+Industry.png</image:loc>
      <image:title>what's new - Looking Back on 2025 - Make it stand out</image:title>
      <image:caption>November – Onboarding ISPO, the global sports industry event We welcomed new client ISPO, the world’s flagship sports industry event, providing press office support as the event moves from Munich to Amerstadam for 2026. Working closelywith Raccoon Media Group we’re excited to be supporting this landmark global sports event as it evolves over the next 12 months.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea87f4854e6b96c3d664c90/1766077410957-DI821FRJ1E8V0MQUBTXY/1760813399761.jpg</image:loc>
      <image:title>what's new - Looking Back on 2025 - Make it stand out</image:title>
      <image:caption>July – Celebrating women’s sport with Lacuna SOOO LDN took over Regent’s Street and Lacuna came out to bat with their three-day Summer Innings: A Celebration of Cricket. Connecting the cricket community, driving awareness, attracting new audiences and ensuring the brand’s presence live’s long beyond the event.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea87f4854e6b96c3d664c90/1766076676815-WTNJDUMRCMBO3QQ9YHRH/May+GMR+Celeb+line+up+pic+WhatsApp+Image+2025-05-18+at+8.40.34+PM.jpeg</image:loc>
      <image:title>what's new - Looking Back on 2025 - Make it stand out</image:title>
      <image:caption>May – TV favourites return for the Great Manchester Run Supporting the North West’s biggest running weekend delivered coverage saturation across the region, along with a BBC Breakfast feature, and a star-studded start line with cast members from Strictly, Traitors, Corrie and Emmerdale.</image:caption>
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      <image:title>what's new - Looking Back on 2025 - Make it stand out</image:title>
      <image:caption>October – Mental health in focus with PREM Rugby &amp; Laureus We delivered mental health–focused campaigns for PREM Rugby and for new client Laureus. The PREM Rugby x Mental Health UK ‘Bravery Starts Here’ campaign launched their league wide partnership designed to promote better mental health across rugby. Laureus also announced Jude Bellingham as their new ambassador on Mental Health Awareness Day, sharing his in-depth interview on mental health to generated widespread coverage.</image:caption>
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    <lastmod>2025-12-18</lastmod>
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    <lastmod>2025-07-17</lastmod>
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      <image:title>what's new - Lacuna Sports: Celebrating Cricket at SOOOLDN - Make it stand out</image:title>
      <image:caption>Lacuna Sports Union Jack Cricket Shorts - available exclusively in-store at SOOO LDN or online at https://lacunasports.co.uk/en/shop/bottoms/union-jack-shorts/</image:caption>
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    <lastmod>2025-07-17</lastmod>
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      <image:title>what's new - Hitting the Broadcast Bullseye for Great Manchester Run - Make it stand out</image:title>
      <image:caption>BBC Morning Live’s Dr Punam interviewed at the finish line of the Great Manchester Run 2025</image:caption>
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      <image:title>what's new - NEW CLIENT: GTA Welcomes Lacuna Sports - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.gettheaffect.co.uk/news/abbieward</loc>
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    <lastmod>2024-06-21</lastmod>
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      <image:title>what's new - Taking rugby out of the sports pages - Make it stand out</image:title>
      <image:caption>Interview with Rugby player Abbie Ward which appeared in</image:caption>
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    <loc>https://www.gettheaffect.co.uk/news/our-year-in-photos</loc>
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    <lastmod>2023-12-12</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea87f4854e6b96c3d664c90/1702399257440-FM8XEZYSQBCGBJ310JH5/IMG_4025.JPG</image:loc>
      <image:title>what's new - Our year in photos - JANUARY The GTA kids get back to sport</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea87f4854e6b96c3d664c90/1702399298583-KWJ28UO2ZMADT99LPIR0/Screenshot+2023-12-12+at+16.16.42.png</image:loc>
      <image:title>what's new - Our year in photos - FEBRUARY - Premiership Rugby HITZ x National Apprenticeship Week</image:title>
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      <image:title>what's new - Our year in photos - MARCH World Para Swimming Champs content day</image:title>
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      <image:title>what's new - Our year in photos - APRIL LLHM welcomes wheelchair participants for the first time</image:title>
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      <image:title>what's new - Our year in photos - MAY Saracens win the Gallagher Premiership</image:title>
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      <image:title>what's new - Our year in photos - JUNE Game On launched by the nicest people you can ever meet!</image:title>
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      <image:title>what's new - Our year in photos - JULY Celebrating the power of sport at the Premiership Rugby Community Awards</image:title>
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      <image:title>what's new - Our year in photos - AUGUST Suzanna Hext crowned World Champion in Manchester</image:title>
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      <image:title>what's new - Our year in photos - SEPTEMBER The world's first skyscraper to skyscraper challenge - would you?</image:title>
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      <image:title>what's new - Our year in photos - OCTOBER A bouncing Perry the Bull can mean only one thing - The Trampoline World's are coming.</image:title>
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      <image:title>what's new - Our year in photos - NOVEMBER GB'S Women Tumbling take Gold</image:title>
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      <image:title>what's new - Our year in photos - DECEMBER Beth Munro wins World GP Gold. Next stop Paris!</image:title>
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      <image:title>what's new - It's a wrap! Manchester 2023 World Taekwondo Grand Prix Final. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>what's new - Day Time Media Gold - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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